ABOUT

SHRUMFUZED EDIBLES

THE ULTIMATE GOOD-TIME LIFT WITHOUT THC OR PSILOCYBIN.

Shrumfuzed was created because we saw the need for improvement in the functional mushrooms marketplace. We were seeing all these products pop up that advertised an accessible way to level up your experience, but when we tried them we were sorely disappointed. We noticed the same things pretty much across the board. They either tasted gross, felt weak, left us with an upset stomach, or all of the above.

We knew we could do it better, so our formulation team researched tirelessly and tried a number of party-ready formulas until we found one we liked. Then we tested. And tested. And tested. We found the best method for preserving the integrity of the compounds is small batch production. We did a number of flavor tests to see which profiles fit well with the functional mushroom blend. We tested different packaging to determine the ideal way to maintain proper serving consistency in warm weather while retaining child-resistant features. Then we got to the fun stuff: product testing.

Before launching Shrumfuzed to the public, our team of dedicated product testers stepped up and took the first step into a new world. Following the cardinal rule of trying new experiences, we started low and went slow with only one piece. Everyone came back to report that they felt an improvement in their mood and gave high ratings for their single piece vibe. The following week, our testers were given instructions to take their desired preferred amount and come back on Monday with feedback for the formulation team. We were confident that the team would enjoy themselves, but we honestly weren’t expecting such amazing responses so early in the R&D process. 

Here are some notes from the meeting the following Monday:

“I felt so good. Just totally relaxed and but still clear-headed” – after 2 pieces

“I went kayaking with my buddies and I have never had so much fun on the river. We took three each (except our designated driver) and had the time of our lives. We just laughed and talked about everything.” – after 3 pieces

“I had the best time unwinding and actually enjoying my night. Everything felt more fun, more social.” – after 5 pieces

Our formulation team took the feedback that was brought by the testing team and after a few tweaks, we had Shrumfuzed ready for launch. Things only got bigger after releasing Shrumfuzed to the public. Samples given to vendors at trade shows quickly turned into thousands of orders being sent out nationwide.

The Shrumfuzed team is hugely grateful to our amazing R&D group and our product testers for making this adventure possible, and we are excited to continue the adventure that Shrumfuzed began for us.